Business Design & Brand Consultancy

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Page 13

PersonaB

Business Strategy

Design Thinking

Personality

Page 12

Our Mission is Always

Happily Ever After

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We Design

Brands

with Personality

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We Embrace the

"Aha" Moments

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We Deliver Confidence through Creeative Design

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We Design with the

End Consumer In Mind

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When Business Meets Design

It's Simply Beautiful

About

PersonaB "Personality Brand" PersonaB is a niche design consultancy that takes a human-centered, design-based approach to helping entrepreneurs and businesses innovate and grow. We help design personality brands that reflect the uniqueness and creativity of the owner and enterprise.We offer an opportunity for you to fuse your DNA into your new or existing brand. "Working with clients to create a brand, can only be described as the business world's way of giving birth." - Erika Norwood, Creative DirectorOur ApproachWe envision new companies and brands and design the products, services, spaces, and interactive experiences that bring them to life.We help entrepreneurs build a creative culture and the internal systems required to sustain innovation and launch new ventures.PersonaB Services:Web, Print & Marketing DesignBrand DesignBrand Name DevelopmentWe invite you to take a peak around and if you like what you see- give us a shout and we'll deliver something you will be proud to say is YOUR PersonaB.
Brand

BRAND DEVELOPMENT

Effective brands transcend logos, advertising campaigns, and social media presence. The most successful brands start an ongoing dialogue with people that — through a compelling mix of seamlessly connected products, services, experiences, spaces, and digital interactions — fosters curiosity, trial, love, and loyalty.At PersonaB, we work closely with clients in every industry to articulate and express brand positions through every available touch point. Our goal is to create multifaceted experiences that connect people to brands in harmonious, meaningful, and emotional ways. We call our integrated approach the "Personality Brand or PersonaB" brand, and we've successfully applied it to a range of challenges, from consumer goods and service models to online retail spaces and promotional campaign development.Our approach to brand development involves a mixture of creativity and strong business sense. We provide strategic consulting for brand positioning, product-to-market positioning, naming, and identity standards.We believe that the PersonaB brand represents the future for companies looking to grow, thrive, and influence others—whether they're start-ups or established businesses. To this end, PersonaB help clients rethink brand building as an opportunity to innovate rather than as a media spend. Seeing the market through a built-brand lens can help any company turn the tricky task of brand into one of its greatest assets.We consider strong brands to have the following characteristics: a message memorability distinction flexibility appropriateness
No Frame

Business

BUSINESS DESIGN

GROWTH & INNOVATION

ORGANIZATION DESIGN

Whenever a company designs a new product, service, or experience, it is essentially designing its business. When done well, Business Design creates offerings that inspire and excite customers. At PersonaB, we combine design methodologies and traditional corporate strategies to help clients create avenues for business development and market growth. Our methods include: Qualitative and quantitative research, Business model prototyping,Organizational designWe believe that every part of a business can be personalized and prototyped. We help clients design business blueprints all the way to market, iterating potential solutions from initial concept through final consumer delivery. We look at proven methods across industries to find inspiration and viable new patterns of thinking and operating.
Growth and Innovation StrategyInnovation plays on the strengths and the culture of a company, so its approach and alignment can be vital to its success. We work closely with clients to develop a strategy for innovation and help design roadmaps for future growth. We assist entrepreneurs and business leaders in figuring out what growth and innovation means for their organizations, how will it impact their business, and what it will take to engage and mobilize their consumers.
We help our clients, from start-ups to established corporations, find these answers and become self-sufficient in their long-term innovation efforts.Theres a saying that every organization is optimized to achieve the results it currently gets. The implication is that, in order to achieve new and better results, organizations must respond differently by taking on novel means of evaluating problems, spotting opportunities, and working toward future success. At PersonaB, we design for organizational transformation focuses on seeing firms through a personal-centered lens to help them change and evolve. By examining how an organization is set up to deliver its offerings, we can help it overcome myriad challenges. To this end, we conceive and develop spaces, tools, processes, strategies, and programs that prompt behavioral and cultural changes.We start each organizational design project by understanding the clients culture and setup — and how it currently meets business goals. Successful companies typically ask three questions: Why innovate? What kinds of innovation do we do? How do we innovate? This gives them a clear mission, a sharp focus, and an ability to provide appropriate support for employees.
Print

PRINT DESIGN

Design is not just about style. It's about finding the best way to communicate your message. We'll help you produce print and marketing materials that speak to your audiences in strong and clear ways: from advertisements, look books, catalogs to annual reports and brochures, we develop strategic communications pieces that reflect your brand's personality.Our design work can be geared to match your existing brand image, or we'll help you to define a new look for all your communications with a complete refined identity.
Simple

Web

WEB DESIGN

Get Bangled

BarHopper

So many of the worlds daily activities rely on technology that, when it comes to designing online experiences at PersonaB, we use no boundaries when applying creativity. We employ web and mobile elements, and interactive media — whatever it takes — to develop entirely new, effective means for people to share, create, and communicate.We we work with clients in brands and across industries as diverse as retail and entertainment to understand and explore the digital world and to determine which options will best suit their customers. Instant, persistent access to information and perpetual interconnectedness are changing the way people behave. We embrace the responsibility that comes with designing in online and mobile contexts, given its potential impact and influence in limitless society—and have a sucessful track record of creating experiences that allow people to thrive on the go. Our Core Competencies:Branded multiplatform experiences Interactive spacesMobile devices Media and entertainment projects

MiLIB Magazines

Caleb Christopher Foundation

Portfolio

Our Portfolio. Go ahead...take a peak.

Brand Design
Web Design
Print Design
Ad Design

Brand Design

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Web Design

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Print Design

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Ad Design

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We'd love to hear from you!

50 Peachtree St. NWSuite 705Atlanta, GA 30303Phone: 770.896.6274Erika_personaB.com
Darren StoneArt & Photography Project//01PersonaB © 2011
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